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Corporate executive protection is a lot of things to a lot of people. That鈥檚 natural, as EP is a relatively new discipline in the corporate sphere. But it doesn鈥檛 mean that everything that everyone says about corporate EP makes sense or is helpful.
In this blog, we will discuss the components of building and maintaining a corporate EP program. We have had the privilege of helping some highly successful corporations set up or turn around their EP programs, and we鈥檝e learned a few things along the way that we want to share. We start by asking ourselves as EP professionals why we do what we do 鈥 and why that makes a difference for our principals.
鈥淧eople don鈥檛 buy what you do, they buy why you do it.鈥
If you鈥檙e like a lot of other people, you鈥檝e already heard the quote above. It鈥檚 by Simon Sinek, whose popular Ted Talk* on the reasons businesses should focus on answering 鈥淲hy?鈥 rather than just 鈥淲hat?鈥 or 鈥淗ow?鈥 has been viewed more than 19 million times. For Sinek, having a clear understanding of the business鈥檚 purpose 鈥 what we believe in 鈥 makes all the difference in the world. It鈥檚 what makes us get out of bed in the morning. It鈥檚 what separates great companies and leaders from the merely good, and it鈥檚 what keeps customers coming back for more. Corporate EP programs should also be built around a simple but purposeful belief.
Why corporate EP? First, to keep the principal safe.
Broadly defined, safety can be described as being protected from danger, risk or injury. In the EP world, we often talk about protection from threats, risks and vulnerabilities.
In the real world, however, not even the best politician, priest or army can ensure that anyone will always be completely safe. That鈥檚 just not part of the human condition. While we EP professionals cannot eliminate risk, we must do everything we can to mitigate it.
Risk mitigation begins with understanding the situations that expose our principals to potential danger. We then proceed to systematically reduce the extent of our principal鈥檚 exposure to these situations, as well as develop contingency procedures for dealing with the effects of breached safety to reduce their impact.
For many corporate principals, risk mitigation is equally important wherever there is exposure to risk. This could be while they are at home, at the office or on the road, and the EP program must deal with each situation accordingly.
As in many other aspects of corporate life, risk mitigation has to do with best practices, consistency and KPIs. We鈥檒l be looking more closely at all of these in later blogs.
Why corporate EP? To keep the principal productive.
When we took a close look at the ROI of executive drivers, it was clear that the incremental costs of hiring one or more professional drivers could easily be offset by productivity boosts at the C-level.
Similarly, the logistical support provided by EP professionals allows principals to stay focused on their work and goals, and to stay productive no matter where their work takes them.
In our experience, EP is not a distraction when it is done properly, but it can hamper productivity rather than enhance it if it is not done professionally. The most successful EP programs are firmly anchored in the principal鈥檚 corporate and private ecosystems. Such programs are not only the most efficient in terms of 鈥減rotection per dollar鈥; they are also the most hassle-free and likely to keep the principal happy and safe in the long run.
Why corporate EP? To keep the principal happy.
I can鈥檛 think of a corporate function that gets more up close and personal with the principal (and his or her family) than executive protection. It鈥檚 in the nature of the job to be near. It can last for days at a time, and it can get personal.
Getting the interpersonal part of the job right means more than feeling good, however. It can mean the difference between program success and failure, and impact the principal鈥檚 safety as well as productivity.
While successful EP obviously cannot claim to make all principals truly happy, poorly managed programs have a good chance of making everyone a little more miserable. Strong programs blend naturally into the corporation鈥檚 organization and culture. In addition to maintaining consistent adherence to best practice, they are flexibly individualized to adjust to the principal鈥檚 lifestyle and values.
What is your 鈥渨hy?鈥 of executive protection?
Good corporate EP starts with keeping the principal safe, but it doesn鈥檛 end there. If the purpose of your EP program doesn鈥檛 include keeping the principal productive and happy, then we think its chances of success, in the long run, are limited.
